📄 Dean Shein — Copywriter
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File Work McCain Tropfest About
DEAN SHEIN. COPYWRITER. NEW YORK.
Ogilvy  â€”  VML  â€”  Wunderman Thompson  |  Sydney → New York  |  5 Years
Ideas that leave your brain screaming 'error 404'.
📁 Selected Work
#ClientTypeStatus
01Visit CanberraOOH/TV/DigitalLIVE
02StarbucksIntegratedConcept
03ChobaniBrand PlatformConcept
04Burger KingSocial ImpactConcept
05Uber EatsDigital/ProductConcept
06KitKatActivationConcept
07McCainProduct Innov.Concept
08VanishPrintConcept
💾 About Dean
Copywriter. 5 years. Stand-up comedian. Kids book writer. Recovering ad nerd.

Honed at Ogilvy, VML, and Wunderman Thompson in Sydney. Now open for work in New York.

Idea first. Words second. Excel never.
📁 Work — Dean Shein
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File Work McCain Tropfest About
#ClientCampaignTypeStatus
01Visit CanberraThere's more than they're telling youOOH / TV / DigitalLIVE
02StarbucksThe Real StarIntegrated CampaignConcept
03ChobaniWeirderfulBrand PlatformConcept
04Burger KingThe Whopping TruthSocial ImpactConcept
05Uber EatsFoodio Give-MeDigital / ProductConcept
06KitKatKitStopsActivationConcept
07McCainFrozen In TimeProduct InnovationConcept
08VanishPencil eraser posterPrintConcept
🍕 McCain — Frozen In Time
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File Work McCain Tropfest About
💡 Insight
Italians visit their Nonna's to share stories and learn about Italian cuisine. But Nonna's cooking methods have become a lost art as food delivery apps and the hustle of today's world have pushed aside her culinary traditions. Nonna isn't going to be around forever.
🧠 Idea
Preserve your Nonna's pizza recipe by releasing it as its own McCain's pizza.
⚙ī¸ Execution
Tell us your Nonna's recipe via #FrozenInTime and we'll choose favourites to bring to life. Every recipe goes into McCain's online freezer — accessible for years to come.
đŸ“Ļ Nonna's Concetta's Pizza Di Bufala
Product + packaging concept
đŸŽŦ Tropfest — Time's Up. Dino Pus.
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File Work McCain Tropfest About
Tropfest — Short Film  |  Writer: Dean Shein
A short film written for Tropfest — the world's largest short film festival. Because writing ads wasn't enough.
👤 About — Dean Shein
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File Work McCain Tropfest About
📝 Bio
Five years writing campaigns, concepts, and the occasional thing that makes a creative director cry. Shops include Ogilvy, VML, and Wunderman Thompson.

Also performs stand-up comedy and writes kids books. Both involve talking to people who aren't listening.

Idea first. Words second. Excel never.
ℹī¸ System Info
BasedNew York, NY
Experience5 Years
DisciplineCopywriter
ShopsOgilvy, VML, WT
Side ProjectsStand-up, Kids Books
StatusOpen to Work
Contacthello@deanshein.biz
⊞ Start
Dean Shein
Work
McCain
Tropfest
About
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